UX/UI DESIGNER · WEBFLOW · ANALYTICS
Hi, I’m Alex.
I research, design and deliver complex digital experiences.
I combine UX research, conversion strategy and production-ready Webflow development to turn complex B2B and commerce journeys into clear, accessible experiences.
Based in London
Open to UX/UI opportunities
SELECTED WORK
Featured Case Studies
Dice & Dumplings
Scaling a fast-growing trading-card catalogue into a shopping experience built for more products, releases and customer demand.
Role: Lead UX/UI Designer and Shopify Developer
Result: +65% conversion, +76% returning customers, +94% online orders
RVNU
Translating a proprietary GTM methodology into a clear service journey that founders could understand, evaluate and act on.
Role: Lead UX/UI Designer and Webflow Developer
Result: Clearer offer architecture, one primary conversion path, reusable campaign system
Nieka Systems
Designing a product-led experience that helps laboratory buyers compare complex instruments and progress confidently towards a demo.
Role: Lead UX/UI Designer and Webflow Developer
Result: Easier product comparison, consistent demo pathways, scalable product-page system
TESTIMONIALS
Trusted by Founders and Operators Who Value Exellence
"I have an online business and have hired dozens of designers. Not one has come close to Alex's ability to communicate and execute well. Very grateful to have come across him. Will absolutely use him all design needs in the future and refer him to my clients, which says a lot because it's my reputation. Very impressive."
Ray J Green
Founder & CEO, MSP Sales Partners
"Alex did an excellent job setting up our product landing page in Webflow, seamlessly integrating Figma designs and HubSpot. He collaborated effectively with our team of 5 people—including designers and copywriters—making the entire process smooth and efficient. I'd happily work with him again."
Georgios Grigoriadis
Founder & CEO, Baresquare
"Alex is one of a kind. It was hard to find someone who wasn't part of a huge agency or trying to make a huge profit on a simple website. Alex knows his stuff inside and out and I can say first hand that each of his portfolio pieces truly are his own work, which is rare to find. I knew from the beginning that he would knock it out of the park with our site. And that's exactly what happened. My co-founder and I couldn't be more happy with the finished product."
Ty Hageman
Co-Founder, ViewMovement
“Alex is my go-to for any design or development work. Need a website that actually converts? I go to him. Need a design turned around fast and done well? He’s got it covered. That says a lot.”
Wayne Morris
Founder & CEO, GTM Debt
Working with Alex was effective and fruitful. He listened carefully, outlined our needs and delivered a great website with new content on time. We kept working with Alex for the maintenance as we know we can trust his work.
Louis Croisetiere
Founder, Nieka Systems
"Working with Alex has been fantastic. From the beginning, he outlined the process and steps both of us needed to take in order for him to deliver what we were looking for in our website re-build. He brought bestpractices in SEO, content design, coloring and helped guide us throughcritical decisions. His knowledge of the technical side combined withhis creativecuriosity delivered an exceptional website for us at RVNU."
Laura Wheeler
Co-founder, RVNU
OPEN TO UX/UI OPPORTUNITIES
